June 6, 2008

Hershey's Tour de Pink

Designed to spread hope and awareness, the Hershey’s Tour de Pink is a four-day bike ride from Hershey, Pa. to New York City, taking place October 3-6 during Breast Cancer Awareness Month. For you busy readers who would like to get involved but can’t make it to the East Coast, the Hershey’s Tour de Pink Virtual Ride challenges riders to pedal 220 miles from now until October 6 (whether on a stationary bike, quick rides through the neighborhood or even a bicycle built for two), and host their own *YSC (Young Survival Coalition) fundraising effort.

Riders can participate as an individual or as a team, logging miles online and seeking sponsors. Those riders who raise at least $250 will receive an official Hershey’s Tour de Pink jersey, and one-hundred percent of the money raised will go to the *YSC.

If you are interested, please visit Hersheys Pledge to check it out.

*About the Young Survival Coalition
The Young Survival Coalition was founded in 1998 by three women diagnosed with breast cancer under the age of 35 who were discouraged by the lack of information available to young women diagnosed with the disease. With revenues of $2.4 million, over 23,000 constituents, nine staff people and six affiliates, the YSC works to change the face of breast cancer by advocating for more research on young women and breast cancer and providing this underserved population with programs and services specific to them. The YSC also provides a peer-support network of survivors as well as vital resources to decrease the sense of isolation felt by young women affected by breast cancer.